About the role
You'll own how people discover WAYO. You'll run experiments across content, communities, partnerships and paid channels, measure them honestly and build the engine that grows us city by city.
Why now: The product is ready for more travellers. We need someone who can find repeatable growth without buying fake numbers.
Your first 90 days
Day 30
Set up clean tracking and learn where our current travellers come from.
Day 60
Run five growth experiments and report what worked and what didn't.
Day 90
Own a growth plan for the next quarter with clear weekly targets.
What you'll do
- Plan and run experiments across SEO, social, communities, referrals and paid channels.
- Own analytics and the funnel from first visit to a checked trip.
- Work with creators, colleges and travel communities.
- Write sharp copy for landing pages, emails and ads.
What you'll bring
- You've grown a product, community or audience and can show the numbers.
- Comfortable with analytics tools and spreadsheets.
- Strong writing.
Bonus points
- Consumer or travel startup experience.
- SEO experience.
- Performance marketing on Meta or Google.
This probably isn't for you if…
- You only want to run paid ads with a big budget.
Pay
Salary plus ESOPs. We share the exact range on the first call.